Word: fad
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Kulcu's Hip-Huggers. At the cheap end of the spectrum is Manhattan's Kuku shop, which opened last month especially to ride herd on the new four-footed fad. For $390, Kuku will part with a harebrained outfit consisting of rabbit hip-huggers in black-and-white checks, topped with a rabbit halter and black-and-white striped jacket. For slightly more, a girl can pick up a striking Indian-kid coat that is shaped like a sailor's pea jacket, or an imitation-cheetah walking suit made of calfskin...
Since then, inventing Super Ball games has become as big a fad as the ball itself. Little girls have taken to Super-Balling the jacks (it is hardly a contest), office workers place bets to see who can bounce the ball into a wastepaper basket, and skateboarders now bounce Super Balls as they roll along. Another popular game is giving the ball lots of spin, bouncing it against the wall, and seeing how many times it will bounce back to the wall before stopping. The unofficial record: five hits...
...women. The kids trimmed off the excess material, accentuated the bodice for trim fit, slit the skirt for free movement, and finished it all off with yards of ruffles and flourishes. When enough of the home-grown variety showed up on the street, store buyers decided it was a fad worth cashing in on. Selling at $10 to $15, store-bought grannies have spread to Chicago, Manhattan and Pittsburgh...
Postwar Tokyo has had a passion for fads. For many years, it was pachinko, or playing the pinball machines. Then came the chubby plastic dakkochan dolls (TIME, Aug. 29, 1960) that clung to girls' arms and shoulders. The latest craze is angling parlors, where patrons can drop a line into a pool and, be mused by background music, fish for carp. The fad caught on last year when the angling parlors mushroomed from a few score to a present-day 539 in the heart of the city. One parlor was installed in a former bar with the pool behind...
...story for Esquire on the teenage fad of customizing cars, he found himself unable to write a word. Editor Byron Dobell told him to type out his notes; somebody else would be assigned to write them up. Wolfe began typing the notes as a letter to Editor Dobell, which went on all night and added up to 49 pages. This, word for word, was The Kandy-Kolored Tangerine-Flake Streamline Baby, and from then on Wolfe tried to write his pieces as though he were writing a letter to one man, putting down all the irrelevant digressions and self-indulgent...