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Word: fad (lookup in dictionary) (lookup stats)
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...last," chirped the London Sun's Fashion Writer Jean Rook, who then swatted: "Are Margaret's new, or were they hidden away in her bottom drawer?" They cost only 6s. 11d., continued the ruthless Rook, and while they're still the rage in the U.S., the fad is waning in England. Selfridges stopped selling them a year ago -all of which goes to show that Meg's royal duties obviously leave her little time to think kinky...

Author: /time Magazine | Title: People: Mar. 19, 1965 | 3/19/1965 | See Source »

...overweight men and women are indulging in a new diet craze: drink all the martinis and whisky you want, stow away marbled steaks and roast duck, never mind the fats. Forget calorie counting, but avoid sugar and starchy foods as though they were poison. Adherents of the fad take as their battle cry the title of a paperback booklet, The Drinking Man's Diet (Cameron & Co.; $1). The book's contents are a cocktail of wishful thinking, a jigger of nonsense and a dash of sound advice...

Author: /time Magazine | Title: Dieting: The Drinking Man's Danger | 3/5/1965 | See Source »

...innovation (the Mounties use them to track their man), the machine grips all kinds of snow with a tanklike traction belt of metal cleats. Outboard Marine Corp., maker of Evinrude and Johnson motors, produced two new U.S. models priced at $895, and found it had started something of a fad. The number of snowmobiles sold nationally jumped to 10,300 this year, double last year's sales...

Author: /time Magazine | Title: Fads: Sit-Down Skiing | 2/19/1965 | See Source »

...turn even the minks pink. "Your jacket seems to have picked up a glow from your ruby necklace," Laddie remarked brightly to his wife at Palm Beach's Poinciana Playhouse, whereupon he learned that his wife's genuinely rosy wrap was the harbinger of a new fad for pink mink. The skins of the specially mutated minks cost quite a mite ($400 per pelt, and a coat takes 60 pelts), which the average married Homo sapiens may find rather a high level of evolutionary development...

Author: /time Magazine | Title: People: Feb. 12, 1965 | 2/12/1965 | See Source »

Snakes are a big new fad-especially, say dealers, among women. Pythons and boa constrictors, at about $5 a foot, are the most popular. Seattle Dealer Dawayne Goodburn considers them "good family pets, very clean and companionable and easy to feed." He recently sold a 5-ft. South American boa to a family with 2½-year-old girl triplets. Snake-fancying Sophomore Laurie Vitt of Western Washington State College has a python, rattlesnake, tokay gecko and two boas, which he keeps in his room with his tarantulas when his parents entertain. One evening, he was treating the boas...

Author: /time Magazine | Title: Hobbies: Unloading the Ark | 2/5/1965 | See Source »

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