Word: fad
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...insists that he gets "more distance, more power, more accuracy," and he may signal a whole new fad in kicking...
...newest fad in U.S. business offices is the copy break -that unguarded moment when clerk or perhaps even vice president slips over to the office copying machine, quietly reproduces everything from old love letters to check stubs. Half a million U.S. offices now have one or more copying machines, which this year will turn out well over 10 billion copies, or 50 for each person in the nation. Last week in Los Angeles, the copying industry demonstrated its wares at the annual exposition of the Business Equipment Manufacturers As sociation -and the large and versatile family of machines on hand...
Beer-and-banjo fun was started six years ago in San Francisco at the Red Garter on North Broadway Street, and from Frisco the fad has rippled across the land. There's the Blue Banjo in Seattle, the Levee in Dallas, the Silk and Satin in Portland, the Red Garter in Chicago...
Admen track the origins of the fad to Britain, where a Humble affiliate used a fierce tiger to introduce a premium gas. In the U.S. the trend has been helped by collegians who for years have been referring to any really swinging types as "tigers." As the psychologists see it, the tiger is a symbol of virility; as the admen see it, it is a surefire gimmick: sales of U.S. Rubber's tiger-paw tires have almost doubled since it began its campaign, and tigers now absorb a third of the company's $6,000,000 tire...
Nutritional "quacks" and the food fad business are duping the American public out of $500 million per year...