Word: fad
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...latest candidate is skateboarding. A skateboard is a surfboard scarcely larger than a steak plate, mounted on roller-skate wheels, and a skateboarder is anyone daring enough to careen over the concrete while aboard one. David Kapralik, a music publisher for Columbia Records, has high hopes for the fad. "It's another thing that reflects the adolescent's self-destructive tendencies," he says eagerly. "Columbia is bringing out a record on it this month...
...robel against the current fad which dictates a syrupy clarinet-like sound, Marx seeks an oboe tone that is vibrant, reedy, and flexible. He liberally scorns the rank and file of American oboists who seem ashamed to play on double reeds, using, in their overweening desire for a heavy rich tone, thick reeds which hamper the development of virtuoso technique, and limit the player's freedom to phrase and vary his tone color. Obviously, Marx has no concern for playing with music, or for producting a smooth fat sound that he can drag along from note to note...
Nationalization seems to be the fad from Italy to Indonesia, but not in Ludwig Erhard's free-enterprising West Germany. While it is still highly nationalized, West Germany is getting rid of state-owned industry as quickly as possible. Under Erhard's orders, the Ministry for Federal Property, which oversees nationalized companies, is getting ready to sell off the state-owned Vereinigte Elektrizitäts und Bergwerks (VEBA), a coal, chemicals and electric power giant with annual sales of $875 million...
...week Coty begins shipping LineAway. In May, RevIon will release Liqui-Lift; other unwrinklers will come soon after from Helena Rubinstein, Max Factor and Del Russo of Miami. In the boudoir-and on Wall Street-the lotions look like the biggest thing cosmetically since the royal-queen-bee-jelly fad depleted pocketbooks in the mid-1950s...
Relaxing Tension. Trickling down to congregational level, ecumenism has notably relaxed sociological tension, created a national fad for visits to other people's churches. In Pittsburgh, estimates the Rev. Donald Prytherch of Bethel United Presbyterian Church, at least one-third of all Protestant sermons now make reference to Christian unity. "This simply couldn't have happened five years ago," he says. Kansas City's Country Club Christian Church has invited pastors from 31 different denominations to speak from its pulpit...