Word: fad
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...story "Wanted: New Roomaid" [May 1] reported that the latest fad in living arrangements has the man working full time while sharing a home with a woman who cooks and cleans in return for free rent, no sex involved. What's so new about that? It's called marriage...
...Food is fad--it's gone the second we swallow it--and one day Batali's restaurants will seem musty and trite. But at least for now, Batali--partly because he is a man of catholic, unquenchable appetites--seems to know exactly what our overfed country is hungry for. (It's also not terribly surprising that a country where nearly two-thirds of adults are overweight venerates a large guy as a cooking icon.) Buford notes that Batali once flirted with an apposite motto: "Wretched excess is just barely enough...
...history of feature films (replacing The Sound of Music, if you need evidence of how much things had changed). With its then-wizardly special effects, and the cheerleading use to which they were put, it cued a revival of the s-f genre, which had been a B-movie fad in the 50s. Back then, the kids who gorged on s-f were a Saturday matinee minority. Star Wars arrived just as teen culture was taking over movies. Lucas? film proved that a movie could be a smash by creating a textural density that lured a part of the audience...
...Jack Abramoff had just been indicted, and the talk all over Capitol Hill was about how Congress should change its rules, stopping lobbyists from getting too close to lawmakers, and vice-versa. But even then, there were signs that lobbying and ethics reforms might be yet another Washington fad that would soon pass. Republican Roy Blunt, then running for the post of House Majority Leader, defended earmarks-money doled out for specific projects in congressional districts. And House Speaker Dennis Hastert, unable to blame the powerless Democrats for the growth in earmarks, found the next best scapegoat, saying the projects...
...Kanten Papa Caf?, tel: (81 3) 5358 8807, a kanten-based diner that Ina Shokuhin opened in Tokyo's trendy Shinjuku district last year. "Kanten gives the illusion you've had a filling meal, and it has staying power," adds Marcus. Only time will tell if the fad has staying power...