Word: fad
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...journalist stood for an instant's breath of air, sat back down on two lady buyers who were clawing for her chair. Actress Jeanne Moreau blinked drowsy eyes and flicked waves of ashes to the rug. Vicomtesse Jacqueline de Ribes swung black-mesh-stockinged legs, started a fad, and smiled her best-dressed approval. Outside, snow fell softly on the streets of Paris, and there were some who talked of De Gaulle and the Common Market. But inside, up and down the length of the gilt salons, the talk was only of hems, heels and seams...
Would Duden's odd-shaped putter start a new fad? Golfers will buy anything-and Duden claims to have peddled 1,800 copies (at $15 apiece) through pro shops in the past three years. "Putting between your legs is good-it allows you to view the ball and its intended line of roll with both eyes," says a Philadelphia clubmaker. But there is one problem. "It also gets other golfers laughing, and that's embarrassing. It puts more pressure on the putter-and he's got enough already...
...Shape So Shapely. Today, no fad any more but an established part of winter life, stretch tights are everywhere: a book-loaded matron trudged up snowy Beacon Hill in Boston last week, a veritable bulk of muskrat coat and red tights; Los Angeles ladies strolled down Wilshire Boulevard topped in sunglasses and bottomed in tights; and across the country, suburbanites in colored tights wheeled through supermarkets with daughters swinging similarly bestockinged legs out of shopping carts. Because stretch tights have a way of making almost any shape look more shapely, because they are as warming as the hottest toddy...
...already a proven success-like the one-piece tank suit. But best of all is the trend that never quite was a trend, the standby dress that has hung there in the back of the closet for years, always ready to be pulled out and made a fad of. This year, finally, the longtime understudy has turned star: the shift dress, normally relegated to the last-resort department, has grabbed the fashion spotlight to become a full-fledged Trend...
Long after the popular fad of commercial treatment of folk songs for profit has died, the songs will continue to live and flourish...