Word: fad
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...cover promises stories on whats up, down, in and out among todays chic young ladies. Whats in is the "fresh young Carolyn Kennedy look...America's last fad in fun and finery; i.e. petite casualness, with just a touch of mischief." Whats awards, one of which goes to Mrs. Krobe Edusi. She wins the citation for courageous good taste in boudoir furnishings. Mrs. Edusi, the wife of Ghanas ex-Minister of Industry, purchased a gold-plated bed at the height of her country's austerity program...
Died. Yves Klein, 34, farthest out of Paris' painters, a Dutch figurative artist's son who became a high-priced Parisian fad for his solid color (International Klein Blue) canvases, progressed to employing paint-slathered nudes as ''living brushes"; of a heart attack; in Paris...
Only once every five years does the American Academy of Arts and Letters give its Award of Merit Medal to a painter-a procedure that prevents hasty recognition of a talent that might turn out to be only one year's fad. Last week, as if underlining its case for judging in perspective, the academy presented the award and $1,000 to an artist who is three years retired from a careful half-century of working in a style far removed from the painting that dominates today's galleries...
Five years ago a breezy Michigander named Elton Forbes MacDonald sold out his one-third interest in a retail trading-stamp company called Top Value Enterprises in the belief that the trading stamp fad had about run out. Last week, with a broad grin, "Mac" MacDonald, 61, admitted that he had been dead wrong. He could afford to grin, because today his E.F. MacDonald Co. is the nation's fastest growing supplier of trading stamps and stamp premiums...
...often under the guise of "native folk dances" of Cuba, Russia's Communist friend. Though Russia has its brawling young nihilists, the day of the stilyagi (zoot suiters) is gone; more often youths are dressed in conservative grey with pencil-thin trousers. There is even a blue-jean fad, to the anger of militant party stalwarts, who note acidly that the blue denim must have been smuggled in from abroad, since it is a product not even manufactured in the Soviet Union...