Word: fad
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...been for the sharp eye of New York Journal-American Society Editor "Cholly Knickerbocker" (Igor Cassini), who somehow spotted a few members of the smart set slumming there one night. No sooner did Cholly break the news in his gossip column than the Peppermint Lounge became an instant fad. The Duke and Duchess of Bedford showed up. So did Porfirio and Odile Rubirosa, and Bill Zeckendorf Jr. and Judy Garland and the Bruno Pagliais (Merle Oberon), and Billy Rose, and Tennessee Williams, and William Inge. The word shot quickly over the mink-line to the Stork's Cub Room...
...vehemently opposed. Even after the Houses were built, the CRIMSON bore malice to the system, and looked with democratic indignation at the "aristocratic tendencies" of Lowell House high table. In the early morning of 1932, when almost all the House units were already under way, the CRIMSON ridiculed the fad for House colors and emblems, and sarcastically foresaw "heraldic rabbits cavorting on Leverett pajamas...
...secular constitution. Moreover, if Panditji capitulated to Masterji's demands, he would antagonize the Punjab's nationalistic Hindus. Nehru also fears that if he were to give in, minority groups all over India would start to go on hunger strikes on every conceivable issue. Already the fasting fad has spread among the country's zealous crackpots: in Rajasthan, a peasant staged a two-week fast to protest a change in village boundaries; in Amritsar, one Yogi Surya Dev, who had begun a counterfast on the same day Masterji started his, continued to feed his soul by sniffing...
That U.S.-hip-sounding line, strangely enough, is as British as "jolly good," or "raw-ther." It describes a musical fad that has washed over Britain. "Trad" is traditional jazz, the 1920s variety now in booming revival, and fans are streaming to hear it at stomp centers from Scotland's isle of Arran to an old dance hall on Eel Pie Island off Twickenham in the Thames, where Henry VIII once twitted his mistresses while eating the best eel pie in the kingdom. Bankers, clerks and beardless youths, secretaries, bus conductors, doctors, bricklayers, teachers-the traddists are a class...
...soared in the past year. A dozen new clubs are formed each week, new bands constantly spring up, trad numbers are all over the British hit parade, and even the stately BBC has begun to show its hips: a new TV series began last month, called The Trad Fad. With a clear and poundingly straightforward beat that avoids the more intricate mathematics of modern jazz, trad centers in such items as Tiger Rag and Cushion Foot Stomp, but often goes absolutely daft with kick-me-baby versions of things like Billy Boy and In a Persian Garden...