Word: fad
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...that I was particularly surprised by Mr. Smith's letter, since I share his hostility to the current fad of foreign policy "images"--a way of expressing oneself which actually figured very little in the conference on December 2 and 3. H. Stuart Hughes, Professor of History...
...longtime preoccupation with the shape of the human figure has reached from Fletcher's mastication diet of the early 1900s to Elmer Wheeler's Fat Boy calorie counter of the '50s, but no diet fad has ever taken the U.S. so overwhelmingly as the craze for the food supplement Metrecal (TIME, Oct. 3) and its sister brands. Across the nation last week, drugstores and supermarkets were clamoring for fresh carload deliveries to accommodate the growing hordes of Schmoo-shaped addicts who were insisting on guzzling their way to the vanishing point. Cried a happy druggist...
...food and drug men, the big question is whether the vogue for "drink-a-meal" diet potions will turn out to be just another passing fad. Mead Johnson is certain that in Metrecal's case it will not. Metrecal is still the big seller over the imitations, despite the fact that they are cheaper. Mead Johnson, which has already trimmed its prices, can cut further, if necessary, and still make a good profit. The cost of making a can of Metrecal, which sells for $1.29, is less than...
...politics and society. In a way we are like Negroes, who have a long record of oppression and misunderstanding, and we feel akin to them." The Softies. Toymaker Suda, who would like to know how to do it again, has also tried to get at the reason behind the fad by tape-recording interviews with hundreds of customers waiting to buy dakkochans. The replies are sociologically disappointing. Some teen-agers say they are buying a dakkochan because their friends have bought dakkochans. The vast majority, however, reply with one or another variant of "It's so cute and lovable...
Regimen's Andre is currently riding the crest of another new fad of his own creation : Man-Tan, a colorless lotion costing $3 for a four-ounce bottle that by means of a chemical reaction on skin changes the color to a yellow or a reddish brown, withstands repeated washing. Andre worked for years on a Man-Tan formula, writing herb gardens all over the world for ideas. He claims he finally found the answer in a 1920s medical journal describing experiments with dihydroxyacetone, a chemical that doctors once used in the treatment of diabetes. The article noted that...