Word: fad
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During the '30s, running a frankfurter concession, Parker beat the foot-long hot-dog fad by using foot-long buns, sticking a bit of frank into each end, and filling up the middle with onions. When the suckers howled, he pointed to little chunks of hot dog previously arranged on the ground, said: "You dropped your meat, son, now just move along." Later, as a carny pressagent, he got interested in singers, profitably managed Gene Austin, Hank Snow and Eddie Arnold before he found the boy with the coin in the groin...
...Poodle" Byng, ''Apollo" Raikes, and the gorgeous Count D'Orsay followed or improved upon Brummell's styles; collars, stiff with whalebone, rose above the ears, cravats required pounds of starch, and coats became bosomy with padding. French aristocrats, in a wave of Anglophilia, embraced the fad-although, the author notes, they confused the thin-wristed dandy with his county cousin, the fox-hunting buck...
These are isolated feats. The real craze at the moment is hiking against the clock. The fad started a month ago when Royal Marine Pete ("Hopalong") Dagnan, 24, set out to challenge the record of 104 miles paced off in 40½ hr. by a U.S. marine. Hopalong, in service dress and carrying a submachine gun, marched the no miles from Dorset to London, eating buns and sipping rum for fuel, staggered across the Charing Cross finish line in mid-London 36 hr. 27 min. later, gasped: "Tell that to the marines!" The marines were serenely proud of his deed...
...interested in your piece on the latest violation to the martini (Oct. 19). In college (sophomore year) we added snow peas in direct ratio to the proportion of vermouth to gin. This fad died out and we had to use up the supply of snow peas in chow mein. ANDERSON KELLEY Philadelphia...
...last year's campus craze for stuffing people into telephone booths, the University of Arkansas last week added a saner fad: "hunkerin." It means squatting on the balls of the feet for a long time (hunkers is Scottish for haunches). The fad grew out of a chair shortage in a fraternity house at Arkansas, whose students had watched their Ozark daddies squatting and whittling at crossroads stores. Hunkerers always hunker together, and girl hunkerers are perfectly eligible. Sophisticates hunker flatfooted. Real progressives hunker with elbows inside the knees, though this is difficult while "hunkerin' and hookin' " (squatting...