Word: fad
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...that flares in the fervor of a Kirchentag and subsides in the cooler air of everyday life. Yet a growing number of clergymen, like Munich's Pastor Adolf Sommerauer, see a strong and rising tide. "There are those who worry that confession could become a sort of fad. There is no need to propagate it. Now that it is known throughout the church that it is available, those who need it can make...
...boom in menthol cigarettes is the hottest fad to strike the industry since filters. Almost overnight, menthols have grabbed 10% of the market, are expected to crack 13% by year's end. Makers have discovered to their delight that menthol carries a vague connotation of healthful medication, especially attracts women with its taste...
Some of the products of charlatans have an ancient history. A turn-of-the-century fashion in ample bosoms produced "Bust-O-Fill"; the current bosom-conscious fad has resulted in "Kurv-On," "La Contour" and "Charm-On," which, says the Food and Drug Administration, "have about the same effect on the development or structure of the female breast as Smith Brothers cough drops." The "magic detector" of Dr. Albert Abrams, a roaring success in the '20s, popped up again last year in San Francisco. The detector enabled Dr. Abrams to "tune in on the electric vibration coming from...
...development of transistors at Bell Telephone Laboratories, Ibuka produced laboratory samples, brought them to the U.S. to arrange the first Japanese transistor-patent licensing agreement. While many U.S. electronics men concentrated on industrial and military uses of transistors. Ibuka went after the consumer market, started the Japanese fad for miniature radios, eventually attracted some 100 competitors into the field...
Thereafter students delighted in the fad and were infinitely amused by tutors who tried to extinguish the blazes. The students added more excitement to the whole business by selecting the College Pump-sole source of water in the Yard-as the place for the fires...