Word: fad
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...newsletter: "There is little evidence to support any significant therapeutic, cosmetic or nutritional value in the product for humans." Says Maison G. DeNavarre, chief chemist of Michigan's Beauty Counselors, Inc.: "Royal Queen jelly is not even for the birds. It is for the bees. It is a fad and does nothing for the skin...
...owners of cars produced prior to 1916, has jumped from 350 members in 1944 to 7,500 today. The Classic Car Club, for owners of fancy cars of 1925-42 vintage (mostly Packard Eights and Twelves), counts 1,700 members, will add 300 this year. The aged-auto fad has claimed many VIPs. Among them: Dwight Eisenhower, who used to enjoy relaxing in his mother-in-law's high, stubby 1914 Rauch & Lang Electric until it was sent to the Eisenhower Museum at Abilene. Kans...
...Some stores claim that it comprises 50% of their stock. "It may look like hell on a hanger," says a Dallas retailer, "but get it on 'em and they love it because it's so comfortable!" But many shapely women shun it, say it is a fad as well as a fraud despite its "subtle sexiness." Less shapely women find they look even sadder in a sack...
Blundering Theorist. For five years Minister of Interior Vallenilla Lanz, 45, had been Perez Jimenez' chief flatterer, political soothsayer and official philosopher. Suave, well educated (at Paris' Sorbonne) and bookish, Minister Vallenilla mixed ideas from Mussolini, Thorstein Veblen and the U.S. fad of technocracy into a theory justifying dictatorship as the happiest state for Venezuelans. In working out what he called a "New National Ideal," Francophile, anticlerical Vallenilla Lanz led the dictator into many a blunder. One was December's unpalatable yes-or-no plebiscite for a second five-year term. Another was a conflict with...
TIME was when a new rug on the floor or a bigger office was the infallible sign of a rising executive. Today the management comer is more apt to find himself sent back to school with a pack of pencils and instructions to sharpen his potential. The new corporate fad-or what one executive calls "a fever sweeping industry"-was started to combat the shortage of executives by trying to force-feed talent in the classroom instead of waiting for it to grow naturally in the office. In 1957 alone, industry sent an estimated 300,000 executives back to school...