Word: fad
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Manhattan's Dr. Gustave Aufricht, 63, was amused by what he regards as a current fad for big breasts, because in the early days of his practice, in the 1920s, an equally common problem was the reverse-how to reduce large breasts.* Now, to make bosoms bigger, he uses fat taken from the woman's own body (usually the buttocks, which many women are glad to have reduced anyway). Dr. Aufricht and his colleagues at Manhattan's Lenox Hill Hospital will have nothing to do with a patient who shows signs of emotional disturbance...
...while last summer, it looked as if the kids might have found one. Calypso jounced and jingled into earshot, but in the end turned out to be loss lieder. Industry plotters pegged Hawaiian music for the next turntable fad, found the kids not in a hula mood. Rock 'n' roll faltered slightly when ballads (Love Letters in the Sand, Tammy) began catching on again, and a few of the U.S.'s disk jockeys report that ballads are continuing to cut into rock 'n' roll popularity. From staid Boston, WBZ's Bill Marlowe states flatly...
Millions of them-young, 39, and old-are doing it. The hair-coloring fad is the biggest-booming (1956 sales: $35 million v. $3,000,000 in 1946) cosmetic lift since the invention of gay deceivers. Across the U.S., 100,000 beauty shops and drug counters are supplying eager heads with a whole spectrum of tints (cosmetologists never say "dye") that sport such come-on names as Golden Apricot, Sparkling Sherry, Fire Silver, Champagne Beige and just plain Black...
...revival) and the Venetian gondolier's wide-brimmed hat. But fashion is as fickle on the beaches as in the salons of Paris. College girls spending their spring vacations in Bermuda and Nassau this year discovered the virtues of the man's straw hat, enthusiastically spread the fad through whole campuses-and delighted straw hat manufacturers. "We were tired of the big straw hats of last year," says one girl, "so we simply picked a smaller, lighter hat. It happened...
...there is precisely where the hope lies. Originality, for some, has become an urgent compulsion, not merely a contemporary fad. Perhaps the efforts of these few will spur the rest to think, to act, to be themselves. Perhaps somewhere in this vacant land, the value of character and personality will again be forced to the front, to battle with the hollow-eyed crowd of Others. And the battle will be good...