Word: fad
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Known as the "Build Your Wealth Campaign," it is similar to the pyramid-letter fad which overtook the University student body four years ago. The present craze also works on the chain letter technique...
High and Dry is an apt description of where this picture leaves its moments of excellent humor. Stranded above a morass of soggy sentiment and damp moralizing are the touches that have pushed British comedy beyond popularity to the point of fad...
...stage; for each he had soothing words and deft touches of his famed hands. For Spirit Healer Harry Edwards, who gets three times as much mail a day as Prime Minister Churchill does in a normal week, is England's fastest-growing health fad. He is also a symptom of the condition of religion in England: churches are empty while weird spiritual fads are growing fast...
Died. Laura Lee, 87, militant suffragette of the Gay Nineties who introduced horrified Boston to the poodle cut and the one-piece bathing suit, helped start a national fad when she wore bloomers (which she cut out and sewed herself) to the 1893 Chicago World's Fair; of a broken neck incurred in a fall; in Melrose, Mass...
...Alarmed at the growing fad of self-imposed low-salt dieting, the Illinois State Medical Society warned that the diets are futile as weight reducers and are a serious danger to health, especially in summer weather, when body salt is already depleted through excessive perspiration. "The only persons who might [benefit] from such a diet," said the society, "are those seriously ill of heart or kidney diseases [and who are] under the constant care of a physician...