Word: fad
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...Fad & Fancy. The fad for British bikes got a big boost from...
...Manhattan's "most beautiful debutante" of 1948, divorced last November by Britain's former Amateur Golf Champion Robert Sweeny, who named fast-moving Dominican Playboy Porfirio Rubirosa as correspondent. A patient in a Rome clinic, where she was being treated for hypochondria and the sleeping-pill fad, Joanne, lamented young Jaime Patino, "had taken everything-all her clothes, her jewels and my jewels -and gone." In Yugoslavia, on official invitation from Marshal Tito's government, Harold C. McClellan, president of the U.S.'s National Association of Manufacturers, rubbed shoulders with the country's Communists...
...group is not indulging in some new egghead fad. Host Arthur Meier Schlesinger has always been a L'il Abner fan. Mrs. Schlesinger delights in telling of the encounter her husband once had with a flesh and blood representative of the comic strip...
GILLETTE'S TONI division, which started the home-permanent fad, is expanding into cosmetics. First product will be a smear-proof lipstick called "Viv," which Toni will launch with a $5,000,000 ad campaign. Other products to follow: cleansing cream and hand lotion...
...sweeper's truck clanking around Cambridge at five in the morning know how archaic the machines are. If anyone could stay critical at that hour, there would probably be an outcry from a public used to watching their high powered servants perform at supersonic speeds. But the new speed fad hardly bothers the sweepers. They still prefer picking up the newspaper shreds of a high-charged world at the laconic pace of six miles an hour...