Word: fad
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...what the fashion-conscious Radcliffe girl will wear as both New York and Paris, miming modern living with styles the rage of a quarter and half century ago, are inflating hips, deflating waists, and elating connoseurs of costume. Skirts have shrunk, blouses have balooned, and poodles have passed. The fad follower will wear green and love leather. In a bucket hat, barrel coat, and a beer bottle silhouette, she will look like nothing so much as a walking Schlitz...
...insult everyone in sight, at sight. She told reporters that she couldn't remember whether she was married or not, but that she did have five children-"three of them colored." She wore a baggy sweater and patched blue dungaree pants (now a national fad but in 1932 a scandal), and read her mail sitting on the curb outside the studio...
...Raymond Loewy, the industrial designer, has just designed a toy duck for a large toy firm. The duck will have a patch over its eye. The company expects to make 5,000,000 of them, and I wouldn't be surprised if cows and horses take up the fad...
Trying to avoid court bans became the college's spring fad. First the Liberal Club obtained Margaret Sanger, a devotee of birth controlled who had been banned by Mayor Curley, as a luncheon speaker...
While there seems to have been no bona-fide clairvoyants, the campus boasted a surplus of phonies. Mental telepathy and thought transmission had become the latest fad in an era where undergraduates bit eagerly at any dish labeled exotic. There was Margery, who claimed telepathy limbs, and Dr. and Mrs. Crandon, another pair of popular mediums. The University, in an attempt to rip the blinders off a gullible populace, persuaded several instructors to sign up for seances to expose the spiritualists. Subsequently, the pair of prestidigitators packed up and left the town...