Word: fad
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...Luckies soared from third place to first in sales. Lasker and the legendary Hill spent endless hours dreaming up new slogans ("Nature in the Raw is Seldom Mild," "Reach for a Lucky Instead of a Sweet"). Hill, worried because more women smoked Chesterfields, and impressed by the growing fad of "research," wanted a survey made. Lasker, who relied on his own intuition, thought that so-called "market research" only proved that "there is salt in the ocean." His common sense told him women preferred Chesterfields because of their clean white packages (Luckies were then green). Lasker took an experimental white...
Since that effort, the College has settled down to more staid Pogo riots, but in the past week other schools have taken up the newest college fad as the perfect outlet for blowing off pre-exam steam...
...Fad Spreads...
Back at Harvard, the extracurricular diet included phonograph records much to the glee of Briggs & Briggs, and the fad-happy Harvardmen followed this phase by kissing marathons. Debutante teas were raided, and one sophomore kissed 26 Wellesley girls in five minutes Cliffedwellers remained in Widener...
Simultaneously, a Society for the Prevention of Goldfish Eating was formed and the fad-made period was dying a slow death. It was late April, and the rains came and examinations with them...