Word: fad
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...choice of settings and subjects (Moana, in the South Seas; Man of Aran, on a remote island off the coast of Ireland; Elephant Boy, in India), he was sometimes attacked as a romanticist. The "realists" who belabored him later discovered that much of their own "realism" was merely a fad; Flaherty's pictures have not faded nearly so fast...
...costume jewelry. An impressive seller in its own right is the "Carmen doll" ($6.98); through 30,000 retailers, it piled up $1,000,000 in orders within its first 20 days on the market. "Carmen castanets" to be used as a "wolf-call" will be pushed as a national fad among teenagers...
Plowless Folly. Nor does Dr. Kellogg think much of "plowless farming," a fad promoted by Edward Faulkner's Plowman's Folly. Sometimes, Kellogg says, it is a good idea to avoid plowing, so as to leave a layer of litter on the surface, but the plowless method works only in special cases. "Some farmers and gardeners," says he, "in the eastern part of the U.S.-especially city gardeners-took the doctrine literally and planted corn in fields of Bermuda grass-corn that got a few inches high, turned yellow, and finally perished...
Eversharp brought out new models, improved the Biro system, and lost money replacing the insides of its pens free of charge. Furthermore, it spent heavily on plants to meet the demand that ballooned during the ball-point fad. It fell hard when the balloon burst...
...journalists (even the women at the well) select facts. The myth, or fad, of "objectivity" tends to conceal the selection, to kid the reader into a belief that he is being informed by an agency above human frailty or human interest...