Word: fad
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...word "vitamin" is only 34 years old, and the vitamin fad is younger still. But this passage from St. Jerome's Life of St. Hilarion, written some 1,550 years ago and recently quoted by a letter writer to the British Nature, is an accurate description of vitamin A deficiency and its cure. Though ordinary olive oil contains almost no vitamin A, Nature's erudite correspondent noted that "a crude and unpurified oil such as St. Hilarion would have permitted himself" would contain enough of the vitamin to cure...
...Cornelius Vanderbilt, tiaraed Queen of New York's and Newport's Old Guard society, won a new title when her partygoing set started a parlor-game fad of tagging socialites with appropriate literary titles. She is now known to her intimates as the Queen of Sheba...
America's latest and greatest fad since the automobile has been creating traffic hazards in downtown Boston for the past week--and threatens to cause the complete downfall of the Hub's traffic system before he leaves...
Crapshooting was under solemn investigation last week by Psychologist Joseph Banks Rhine of Duke University. Dr. Rhine's theory that man has Extra-Sensory Perception, and his game of naming hidden cards, became a prewar fad. It seemed possible that Rhine's work with craps might add to that sport's already numerous fascinations...
...people blundering and groping and floundering in the dark of churches and schools and clubs and societies, associations and councils and committees and conventions, distressed and disturbed and deceived and devoured by money-hungry . . . leeches, preyed on by facile force of state and fad . . . by false prophet and holy believer...