Word: fad
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...dialogue with Pamela, the Major's fiancee; and some of it is slapstick: the chase through the train to escape the conductors, her contortions to stop the Major's nosebleed with a cold towel. But more important and more satisfying are the take-offs on sophistication, the Veronica Lake fad, the girl-wise cadets, and the whole portrayal of the buffaloed Major Kirby...
Condemned to years of living death in Mzensk, the heroine commits three murders to relieve her boredom. The first Soviet opera, Lady Macbeth became a Red fad, was given more than 200 performances in Leningrad and Moscow. In the U.S., where it arrived in 1935, the opera was called flippant, noisy, vulgar and a hodgepodge of musical styles. Nevertheless, Lady Macbeth of Mzensk fascinated many musicians by its vitality, shrewd musical characterization, brilliant orchestration...
...Pandiculate for Health! Grow Tall! Get Well! Be Young!" Exuberant ads like this, running in health-fad magazines since 1914, have proclaimed the virtues of a spine-stretching device called the "Pandiculator." The Post Office last fortnight barred the promoter of this fraud from using the U.S. mail. A rectangular box about four feet long, worked on the principle of a medieval rack, the Pandiculator has T-shaped iron posts at each end, one fixed, the other movable on a cable pulley system. To pandiculate, all a gull had to do was lie down on the box, strap his head...
...Fad: high-school girls are wearing guard rings of black jet, reported Women's Wear last week. Wearing of the ring shows "a thought" for absent soldier boy friends, quickly indicates to all those in the know that the wearer is solo only because she is a patriot, not a wallflower...
...economic fad of 1931-32. Its thesis: technological unemployment had produced the Depression, which could not be cured until the control of production was in the hands of technicians...