Word: fad
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...fad for colonic irrigations has spread so widely over the U. S. that bluff Dr. Frank Hammond Krusen, supervisor of bumgut flushing at the Mayo Clinic, lost patience and wrote as follows for last week's issue of the American Medical Association Journal...
Besides hunting foxes in the field and on paper (he thinks his Jorrocksy library one of the world's best), Author Peters rides another hobby-early U. S. lithographs. His two volumes on Currier & Ives, Printmakers to the American People, started a fierce fad. The first volume, which appeared just after the crash of 1929, sold at $40, boomed to a high of $450 before it found its present level of about $100. Volume II, priced at $75, reached a peak of $150. Having dished up Currier & Ives, Collector Peters turned his attention to other forgotten salads...
...importance of the U. S. Winter Olympic teams in 1928 and 1936 was due, not to protests against sending any Olympic team at all to Nazi Germany this year, but to the fact that since 1928 winter sports in the U. S. have ceased to be a patrician fad and have become instead a national pastime in a class with baseball, football and golf. At Garmisch-Partenkirchen, U. S. speed skaters and bobsledders have more than a fair chance to repeat their victories of the 1932 winter games at Lake Placid. At hockey, fancy skating and skiing they are likely...
Much more extraordinary than the West formula has been its success. Dubious Paramount executives two years ago allowed her a contract for a percentage of her pictures' profits as well as a salary. When her first pictures were an enormous hit, Hollywood labeled her a fad, but instead of declining like most fads, Mae West ceased to be one, became a U. S. institution. Goin' to Town, unlikely to increase or diminish her prestige as America's sweethot, should delight those of Actress West's admirers who are especially entranced by her facility in making...
...Angeles, May 2--Evidence that the "dime letter" racket was organized here weeks before Denver's "prosperity chain letter" fad started was placed in the hands of Federal authorities tonight...