Word: fad
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...success with a series of popular plays, but he was rarely heralded by critics as the foremost dramatist until he reached the psycho-analytical period. Here he reached the peak with "Strange Interlude." Soldier, sailor, tinker, tailor, doctor, and butcher flocked to this intellectual play. Being intellectual was the fad of that period; you might surreptitiously go to see Clara Bow, but you were "passe" if you couldn't discuss your complexes and O'Neill intelligibly. Then came "Mourning Becomes Electra." The public tried to be classical and pronounce Oedipus and argue about the merits of Aristophanes...
...afford to repair the vast, draughty stage, prop up the collapsing roof. To the rescue came Denver's able, elderly Art Patron Ann Evans, socialite president of Evans Investment Co., daughter of Colorado's second territorial Governor, John Evans. She soon made Central City a Denver socialite fad. To rebuild the Opera House she sold its original 750 broad-bottomed hickory chairs for $100 apiece, formed the Central City Opera House Association. Denver socialites got down on their hands & knees to scrub the floors, chip away caked dirt. Artist Allen Tupper True restored the murals and ceiling. Somebody...
...potent competitors-Thomas Roerty Shipp in Washington; Carl Byoir, and, most artful of all, Edward L. Bernays. It was bustling "Eddie" Bernays who got the Edison Mazda lamp put on a special postage stamp for the 50th anniversary of the electric light. Also he conceived the soap-sculpture fad for Procter & Gamble; and promoted "big breakfast" propaganda to boost bacon for Beech-Nut Packing Co. But no competitor can approach Ivy Lee in wealth and social stature. His friends are Rockefellers, Mackays, Guggenheims, John William Davis, the late Senator Dwight Morrow. His daughter Alice was presented at Court. He lives...
Manhattan's Daily Advertiser advertised the U. S.'s first panorama show (Jerusalem) in 1790, "at Lawrence Hyer's Tavern, between the Gaol and the Tea Water Pump; the sight is most brilliant by candlelight." The U. S. panorama fad reached its peak in the 1850's, faded fast...
...antiquarians ponder over many a quaint and curious volume of forgotten lore, Heart Burial* a new tome, reached the U. S. last week. The author, Charles Angell Bradford, concerns himself primarily with hearts given special burial in the London district. Besides that, he tries anthropologically to link the faded fad with the canopic burials of viscera in ancient Egypt...