Word: fad
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...medieval Palma. But in 1931 the peseta sank to a new low and a new horde overran Mallorca: U. S. hard-drinkers who wanted to live like characters in a novel by Ernest Hemingway. They set up their own bars in Mallorca's famed caves. They started a fad of imitating a peacock's screech, slept all day, screeched like peacocks all night. Tourist prices began to skid upward. Travel publicity brought new thousands of law-abiding U. S. tourists, many of whom stayed to open their own shops, restaurants, travel bureaus and pensions...
Should the prognostications of the New York Times and Herald-Tribune be correct. Harvard must soon succumb to the rebirth of the cycling fad. Then will Dunster forfeit the grandeur of isolation, and then, too, will Jefferson and Mallinckrodt be near enough the Charles to permit Winthrop and Eliot to breakfast in leisure. Radcliffe and Harvard will take a Sunday afternoon spin on a "bicycle built for two," while the more ambitious undergraduate will in one short hour pedal to Wellesley. If Harvard is to be Anglicized, the process may as well as not be complete. The Master of Lowell...
Last week millions of adults bought jigsaw puzzles from newsstands, stationers, booksellers, department stores, drug shops. Einson-Freeman Co. made most of them. Jigsaw puzzles had been with U. S. citizens for two or three generations without becoming a fad until clever Morris Einson sold an idea to Prophylactic Products Corp. last summer. Prophylactic offered one of Mr. Einson's puzzles with every toothbrush it sold. A million brushes were sold-and a million puzzles. Pepsodent took up the idea, began giving away more of Einson-Freeman's puzzles which when put together revealed the faces of Amos...
...game-making companies like Milton Bradley Co. and Parker Bros, turned to cheap, cardboard-backed jigsaw. Einson-Freeman's 3,000,000 puzzles account for more than half the total sales today, with the fad being pushed by newspaper colyumists, cartoonists and editorial writers, by radio gag men and smart cocktail party devotees. Simon & Schuster, crossword pioneers, issued $1 puzzles designed by Peter Arno, William Steig, Otto Soglow, Tony Sarg...
...keep alive the "--cracy" fad which, since the introduction of Technocracy by Howard Scott, has swept over the country, Dr. W. B. Cannon '96, George Higgins Professor of Physiology at the Harvard Medical School yesterday gave to interviewers a prepared paper, explaining his new theory of "Biocracy...