Word: fad
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Technocracy, the nation's newest fad, is a theory formulated not by a group of scientists carrying out investigations in a scientific way, but merely by a group of faddists, eager to put a few startling and unreliable figures before a depression struck people," said E. S. Mason, associate professor of Economics, in an interview yesterday. "It shows what a love of fads the people of the United States have, but you can't blame anyone for turning to any new panacea, however dubious, in a depression of this sort...
...Fad of the year: Technocracy, as preached by Howard Scott (TIME...
Madison Square Garden (Paramount). Local color has been an increasing fad in the cinema for the last two years and this picture is its apotheosis. There are some 19 shots of real sporting events at Manhattan's famed arena (which does not resemble a garden and is about two miles from Madison Square). An exact replica of the Garden marquee was made in Hollywood and reappears constantly. The faces of Jack Johnson, Stanislaus Zbyszko, Tommy Ryan, Billy Papke and Tod Sloan are introduced briefly; they represent the tradition of clean, wholesome sport. The picture was made during the Olympic...
Silk men say that a silk fad sweeps the world about every ten years. Creeping out of the post-War slump, in 1922 the silk industry was whipped to prosperity by a huge and sudden demand for crepe de Chine. It replaced taffeta, which had clung on tenaciously from the billowy era at the turn of the century, as the standard dress silk. When the good news came last month, silk mills had little rough crepe in stock. So great and so urgent was the demand that silk men last week were vainly trying to buy from each other...
...style buyers found nothing to excite them at the Paris salons and bitterly said so, threatening never to come back. Oh, please come back next summer! begged Vionnet, Lanvin, Patou, Schiaparelli, Chanel, et al., and promised faithfully to have something that would surely start a U. S. fad, a wave of buying under the irresistible pressure of Fashion...