Word: fad
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Teenie Weenie. Still profiting from the fad-of-the-land last week were the owners of Tom Thumb Golf courses (TIME, July 14, Aug. 11). But a new rival arose. Advertised Stern Brothers, Manhattan department store: "Play on your own lawn. . . . Teenie Weenie Lawn Golf . . . the new game sensation...
...Communist Deputy, Herr Maslowski, who started what has become a socialite fad of the moment by defiantly shedding his coat in the Reichstag a month ago, amid shouts of protest, cries of "Shame...
...This is an important day in North Carolina history-the date of the Declaration of Independence of North Carolina agriculture. . . . The 'Live-at-Home' idea is not a fad. We have already gotten out of the sentimental stage of talking about it. Already its results are apparent...
What can reasonably be expected to be the result of this new trend in education, this alumni college idea of adult education? Is it simply a fad, or has it that within itself which will warrant its continuation? Those in charge at Lafayette College are firmly convinced that it is not just a new style, but a completely new wardrobe in the field of adult education. The results observable so far are, in the first place, an exhilaration, both mental and physical, in those alumni who have participated. The complete change, the pleasant surroundings, the congenial company, all combine...
...main interest today centered about a male fashion show that was staged for the special benefit of the Fox Movietone people. Models in it even went so far as to adhere to the fad while wearing both formal and informal evening clothes. Pathe Sound News and other motion picture companies were also on deck today to snap various campus scenes involving the wearers of short pants...