Word: fad
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Questiounaires are a fad. Nevertheless the propensity to inquire into other people's business acquires a significance divorced from the unpleasant character of a fetish if the knowledge sought is not cloyed with a mass of irrelevance: Many polls on the question of drinking are weighted with requests for information about various environmental influences, which, interesting as they may be to the psychologist, have little significance in relation to the fundamental free choice idea of any mass government...
During his stay here President Harry Woodburn Chase of the University of North Carolina remarked that outside of the fact that the hatless fad was not in vogue here (and that probably on account of the difference in climate) the students here resembled very closely those attending the North Carolina institution. The educator whom even H. L. Mencken likes was also ready to generalize to the extent of stating that all American college students had a marked degree of universality in interests and actions...
...group of Harvard undergraduates, reported to be in dire distress financially through the collapse of the stock market last fall, have placed on sale on Harvard Square a novelty which, as one of its admittedly ingenious authors said last night, "should develop into the biggest and most hilarious fad of 1930". This novelty, which may or may not find a market among Harvard students, is a card bearing in an appropriately apologetic form, a list of social sins...
Recently Tutankhamen, "handsomest of the Pharaohs," has enjoyed a glory, almost a fad, that is far more than his due. The wondrous relics found in his tomb far outshine the history of his political achievements. Mile. Tabouis, learned, impassioned, recites that history, conjures up its sociological, scientific and commercial background. But the illustrations in her book are only added testimony that this mighty man would be forgotten were it not for the glittering chrysalis of stone and metal in which he lived...
Star of Bengal. Novelist-Essayist Christopher Morley has already produced two oldtime dramas (After Dark, The Black Crook) on the dismal Jersey shores just across the Hudson River from Manhattan. Since their ancient modes seemed absurd to modern playgoers, these Hoboken theatricals became a fad. Audiences which were always rowdy, however fashionable, hissed the villains, cheered the heroes. Mr. Morley's latest attempt to make money exploits Joan Lowell, touted literary hoax-mistress (The Cradle of the Deep). It is a maritime melodrama, written by her husband, which permits her to maneuver in the shrouds and employ the nautical...