Word: fad
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This little lyric was the popular expression of a fad which made famous its founder, Horace Fletcher, some 20 years ago. John D. Rockefeller took it up and provided a prose version of its message: "Don't gobble your food. 'Fletcherize,' or chew very slowly while you eat." For a time wealthy mothers counted their children's jaw beats at the table while ragged micks in the streets threatened to "Fletcherize" their little enemies. Gradually, the fad died because people were too lazy or too busy with other things to give the required 45 strokes...
...will be given, in Baltimore, Boston, Chicago, Cleveland, Houston, Los Angeles, Manhattan, Milwaukee. Philadelphia, Pittsburgh, San Francisco, on May 21, in honor of the Rev. Dr. Henry Pereira Mendes, Founder and Honorary President of the Union of Orthodox Congregations of America. At this dinner, carrying to an extreme the fad for inexpensive banqueting which has been previously evidenced, no food whatever will be served. The guests-10,000 will be invited-will nonetheless pay for their good dinner. The money which they expend will be put into a fund known as "The Rev. Dr. H. Pereira Mendes Educational Endowment...
...feast and woman. For the sake of variety he conducts an occasional military expedition, and Ung is so well satisfied with his ward's masterly strategy that he gives him his daughter as second wife. At this point, Temugin orders a census of his family. A eunuch (fad newly imported from Turkey) reviews 18 years of hearty domesticity, reports 84 women including the two wives, 178 children, of whom 65 have died, leaving a net increment...
...modernizing of Shakespeare is just a fad," Fritz Leiber, veteran Shakespearian star, walking off the stage into his dressing-room at the Arlington Theatre, explained to a CRIMSON representative. "It appeals to those people who are always seeking novelty in a thing, while the company likes it because it breaks up the repertoire...
...there had not been so many, many operettas like this one in the past months, it is quite conceivable that "Countess Maritza" might be called a hit. It may be one anyhow. But somehow the fad for gypsies and Hungarian chateaus has passed...