Word: fad
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...headlines and rotogravures and little private tales have long since generalized the popular association of "dancing", "frenzy", and "prince". In spite of the rumor that the Prince's visit to America was just another publicity attempt of the Fox-Trot Association, the newspapers spread the reports of his fad for dancing through the world, with the result that his loyal subjects in South Africa decided that his visit could be fittingly celebrated only by examples of the closest approximations to his favorite sport. And since the heads of the Zulu tribes, less foolhardy than the Duncan sisters, did not dare...
...latest fad in smart London society is being introduced to New York on April 18 and promises to give the masses--those jaded with leisure and overburdened with wealthy--one little fling at adventure. Imagine what a treasure hunt will mean to those unfortunate souls whose joie de vivre has been crushed by a ceaseless dreary round of charity balls and benefit teas. The aureole of romance which encircles this hunt--a recherché combination of fox hunting and "Hare and Hounds" beginning with a Hunt Breakfast at the Plaza, followed by a wild taxi chase through the city...
...that shrewd but disappointed politician, George III, was declared hopelessly insane, certain print shops in London began to sell miniature theatres. With them they sold engraved cards of scenes and characters; the price-a penny plain and tuppence colored. The game of playing with these toys became a fad more prevalent even than Virtue, and as fevered as the undone George. Recently, in the bookshop of S. Nott, in Manhattan, some of these tiny theatres appeared in an exhibition...
...know what you're missing; Take the fad up right away! Why daddy missed an iron by an inch...
...Unnoticed in Manhattan, where he stopped on his way a few weeks ago, Juan's advent in Peru nearly caused a national holiday. When he comes back to Manhattan to spend some of his Inca-gold before returning to Spain, he may or may not become a U. S. fad. It matters not. At home, and in South America, he is a hero, a Pizarro, something...