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Word: fad (lookup in dictionary) (lookup stats)
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When you think of rap, do you think cool, crisp, refreshing? The latest fad among hip-hoppers is the signature high-energy beverage. Here's a sampler...

Author: /time Magazine | Title: People: Sep. 1, 2003 | 9/1/2003 | See Source »

...fear that by bringing attention to meditation, your story might be taken by hard-driving overachievers as a more spiritually correct way to acquire fame, fortune and real estate--or just another fad to talk about over cocktails. HARVEY B. USSACH New Bedford, Mass...

Author: /time Magazine | Title: Letters: Aug. 25, 2003 | 8/25/2003 | See Source »

...decade ago, Doug Ducey was selling Folgers coffee to restaurants when his West Coast customers began asking for the kinds of pricier gourmet blends served at Starbucks. He dismissed it as a fad. After all, what could possibly change America's coffee-drinking habits...

Author: /time Magazine | Title: Franchising: Hot Ice Cream | 8/11/2003 | See Source »

...Ultimately, though, the high-low collaborative trend may be little more than a fad. Because Japan's fashion industry depends on such a juvenile clientele, designers have had to adjust to even briefer fashion cycles. One top design house in Tokyo estimates that in order to satisfy the ever fickle tastes of young Japanese patrons, domestic labels have had to double their output compared with European clothiers'. The endless search for the next new thing, dubbed shinhatsubai in Japanese, affects everything from orange juice at the convenience store, which contains less pulp in the summer months, to ever so slightly...

Author: /time Magazine | Title: Street Wise | 8/4/2003 | See Source »

...wearying compared with the other films' quirky humanity. It's not a megamovie; it's a Sega movie. The parents just about disappear. (Has any top-billed star spent less time onscreen than Banderas does here?) As for the 3-D glasses: now you know why that '50s fad ended so quickly...

Author: /time Magazine | Title: This Kids, Just All Right | 7/28/2003 | See Source »

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