Word: fad
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...Unfortunately, this new deflation-busting zeal may be nothing more than a reformist fad that mistakes a symptom for the disease. No doubt Japan is experiencing deflation. But with consumer prices falling less than 1% annually for the past four years, it's hardly a deflationary spiral. In fact, much of the price decline stems from increased competition in newly deregulating industries, such as telecom and retailing. What's more, falling prices are generally good for consumers and businesses alike if they come with productivity gains that allow companies to preserve profits even as they cut costs. So today...
...Some predict that Shonen Jump is just a fad. "If it becomes a mass publication it will only be for a very limited time," says Samir Husni, author of the annual Guide to New Consumer Magazines. "The audience for these magazines comes in waves." The mangazine's publishers don't buy that. "Anim? has been in the U.S. for over 10 years now, and its popularity has been growing steadily," says Bauer. The circulation target: a million within three years, which would put it on a level with Business Week and Vanity Fair. Yugi's trouncing of Wolverine, it seems...
TIME: Isn't some caution appropriate--won't dividends be a fad until investors start obsessing again over capital gains...
...talk and pass the time. In the West, however, the water pipe became synonymous with drug culture in the 1960s, an association that lingers. But in the past couple of years, the hookah has been resurrected in youth-oriented coffeehouses, restaurants and bars, supplanting the cigar as the tobacco fad of the moment. "It's a social thing to do. You can get a hookah and hang out," says Rothe, passing the hose to his friends at the Parisian-style Gypsy Cafe. "It's really smooth, like flavored steam almost." The tobacco, wholesalers say, is grown in low-nitrogen soil...
...Campaign for Tobacco-Free Kids, thinks such claims are just blowing smoke. "There is no safe form of tobacco," he says. "There is a danger that young people will see a hookah as something that is fun, yet develop a nicotine addiction." Hoping that the pipe is a passing fad, McGoldrick says the campaign has not done any antihookah outreach thus far. Nor have UCLA health officials, who say tobacco is not a major problem on campus...