Word: fad
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...latest San Francisco culinary fad has descended on the Square with the opening of One Arrow Street Crepes. Since the new eatery opened its doors on Jan. 1, many students have found its healthy crepes and sophisticated ambiance a fresh alternative to Tommy's and Au Bon Pain...
Meanwhile, the fad of corporate CEOs' promoting their own mugs with shareholder money becomes more brazen and absurd. Not so long ago, the sort of business executives featured in their own company's advertisements were local auto dealers and appliance-store owners. Then along came Victor Kiam (the guy who loved the shaver so much that "I bought the company") and Frank Perdue ("It takes a tough man to make a tender chicken") and, of course, Lee Iacocca. The distinguished silvery head of Iacocca's successor at Chrysler, Robert J. Eaton, is currently featured larger than life...
...magnetism of celebrity: "Academstars like ...Cornel West and Henry Louis Gates, Jr.," Gabler writes, "built their reputations the way stars usually did: by gaining media attention, in this case writing articles for newspapers and magazines and appearing as experts on television programs, or glomming onto the latest academic fad or controversy...
...market has never been entirely responsive to its final consumers, since parents are required middlemen. But kids have probably never been so far removed from the creation of a toy fad as with Furbies...
...author of Kids' Stuff: Toys and the Changing World of American Childhood. Yes, the bears were cuddly, but parents liked the story that inspired them: Theodore Roosevelt's saving a baby bear on a 1902 hunting trip. Nevertheless, it was kids who ultimately made teddy bears more than a fad. It took at least four years for teddy bears to sell well, only after kids across the country started seeing them...