Word: fad
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...nearly 5,000 jobs and $170 million into the state's economy by the year 2000. Georgia's legislature plans to consider a $150,000 grant to the University of Georgia to find ways to increase the hatching rate (now 30%) and reduce chick mortality. "It's beyond the fad stage," claims Kenny Page, avian-medicine professor at the university. "It is where the chicken industry was 30 years...
...customers who help the companies rack up these astounding sales figures all deny that they've bought into a fad. They don't deny the fad's existence; they simply blame the fed on other people...
...whiffs of deliberate irony and in-your-face perversity. The Red Cross, of all people, has erected one of the edgiest, most bizarro world pavilions of all, with red steel I beams shooting past thin white metal uprights at queer angles, red brick walls zigzagging crazily. Deconstructivism, a fading fad, has found its perfect project not a moment too soon: according to an Expo spokeswoman, the architecture is an allusion to the Red Cross's role in assisting victims of earthquakes...
More recently, B6 has won favor as a relief for premenstrual syndrome. Vitamin A is touted as a rejuvenator by people who mistakenly believe that it, like its synthetic relative Retin-A, can give wrinkled, mottled skin that youthful rosy glow. "We never know what next year's fad is going to be," says Hathcock...
Forget Ping-Pong. These days China is crazy for HULA HOOPS. The fad has gathered speed as several People's Republic manufacturers have begun churning them out. Suddenly in Beijing, just about everyone from bus passengers and bicycle riders to students and bureaucrats is hauling around the brightly colored jianshen quan (body-building hoops). Many new aficionados, however, aren't sure what they should do with them. Some roll them like wheels, others twirl them around their arms. As soon as everyone catches on to the classic wiggle, get ready for a new Summer Olympics event. Beats synchronized swimming...