Word: fad
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Jonathan A. Bresman '95 had a low cholesterol diet way before it was an American fad...
...Ontario, health insurance is socialized (not the same thing as socialized medicine). The universities are semiprivate at most. Orwell and D'Souza, take note: we have a Ministry of Multiculturalism. Taxes are through the roof. Recycling, America's new fad, has been commonplace in Canada for years...
When you pin people down on things they like to do, the suggestions they offer are normally uninteresting. More than anything else, Americans like to eat--which is second only to sleeping in its boredom value. A small minority like to exercise, but the jogging fad of the 1980s was quickly displaced by the walking craze (since exerting yourself too much isn't good...
...moment, designer denim is a hot item, but when the fad is over, it is unlikely to decline in ignominy like the Nehru jacket. Instead it will probably become part of fashion's standing repertoire of alluring textiles. "Denim is the one thing everyone owns," says Donna Karan, who uses it extensively. From now on, it is likely to be found in garment bags as well as on coat pegs...
After several years of modest sales, limited almost exclusively to the Western mountain states, the sports-sandal fad has spread to both coasts. The most popular line is known as Teva, made by Deckers Corp. of Santa Barbara, Calif.; they come in 30 different styles and retail for anywhere from $35 to $80. Peter Link, Deckers' vice president for marketing and sales, predicts that revenues from the sandal will double this year to $12 million and double again next year. Says Link: "We want to be the airy alternative to athletic shoes." Clearly, a goal worth striding...