Word: faddish
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Dates: during 1930-1939
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...architecture and design. A fact long apparent to thoughtful people was that there is often something fake, ill-fitting and hothouse about the designs for public buildings and monuments which graduates of great architectural schools turn out every year. Also apparent was the fact that there is something faddish and affected or else starved and forbidding about many examples of so-called "functional" design. After the fine economies of Colonial building disappeared in the U. S. during the 19th Century, isolated architects of talent were lost in a great drive of construction at any cost. New standards of design...
...Opel, the German rocketeer, for an article concerning him) ; Startling Detective Adventures (sued by a North Dakota sheriff for an article which he claimed he did not write), Hollywood and two months ago, Mystic Magazine, an idea conceived in Paris by Mrs. Fawcett. Mystic Magazine capitalizes the current faddish interest in astrology and (to quote Variety) "mitt-reading." Its first issue carried an "exclusive" spirit message from the late Conan Doyle -"scooping the Cosmopolitan by a full month." Captain Billy is frankly worshipful toward his Whiz Bang. Wherever he travels he sends back great sheaves of ribald jokes and also...