Word: faddish
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Dates: during 1970-1979
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Other businesses exploited the faddish fascination. Delta Airlines took out newspaper ads written in Chinese. Books about China sold briskly. The Harvard Co-op in Cambridge was offering do-it-yourself acupuncture kits with diagrams of the body's critical points-but without the needles...
...flag with a studied, shocking irreverence, a theatrical impulse common enough to the young in any period but skillfully developed now by the example of such public relations geniuses as Abbie Hoffman. Some, of course, costume themselves in the Stars and Stripes with no overt political intent. But however faddish the flag fashions are, they implicitly contain a put-on or a flare of adolescent rebellion. "Desecrating the flag is just fun," explains Beth Spencer, 21, of Berkeley. "It's burned, torn or worn for the sheer joy of doing something naughty and getting away with it." Says Carl Boockholdt...
...time lag. The feudal state of the Army has the aspect of ancient history; bombing in World War II was like bombing in no other war before or since. When the novel was published in 1961, its nonviolent stance was courageous and almost lonely. But antiwar films have become faddish: lately, and Catch-22 runs the risk, philosophically, of falling into line behind...
...Fifth Avenue and 51st Street, who control 95% of opinion and influence making in the U.S.A. These people drink together, talk together, read the same esoteric and mad reviews." The Wall Street Journal picked up the theme last October, editorializing that "the Establishment-liberal media have been terribly faddish in their attitude toward Nixon." And of course the most vociferous proponent of the idea has been Vice President Agnew, who scarcely passes up a speech-making opportunity to lambaste the "Washington-New York axis" or "the liberal news media...
...aspects of a secular, almost pagan holiday-a sense of propitiating an earth increasingly incapable of forgiving what man has inflicted upon it. Much of Earth Day was festive and faddish; yet it touched the American imagination with a memento mori, a vision primitive as trilobites and novel as the idea of a windless, uninhabited earth orbiting...