Word: faddish
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...think it's right that we go slowly," McElroy says. "Some of these programs tend to be soft and faddish...
Some of these corporations may be sincere in suporting the current faddish environmental movement, with its emphasis on individual efforts such as recycling and conserving water instead of strict environmental regulation. But these companies remain as obstacles, not allies, in the struggle for a comprehensive, sound environmental policy to regulate the environmental impact of corporations...
...just a lure for aging hippies, the centers have attracted everyone from harried executives to anxious teens. The typical cost: $20 for a 45-minute session. While skeptics dismiss the machines as faddish electronic tranquilizers, many users swear by the technology's ability to ease stress. Several companies have brought out home models of stress-reduction units, costing from $99 to $600. Many sets include earphones, dark glasses with tiny bulbs inside and a computerized box that controls light-and-sound sequences...
...FADDISH as the title may sound, McKibben's book has a real point to make, and it makes it early on. Most of the public debate about the so-called greenhouse effect has focused on the details of global warming: Has it begun yet? What will its effects...
...drug addict in a local mental hospital. Through him Zoe reawakens from the arid existence of the once loved; recapturing a tender moment they shared as children brings redemption. She learns that "love isn't something you wait for. It's something you do." The novel has echoes of faddish self-help themes, but by interweaving the stories and dreams of three willful women, Morris offers a comforting truth about families. We build our memories inside the memories of others, and what they remember can take root in us as well...