Word: faddish
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Total revenues are expected to reach $450 million this year, up 50% from 1987. While the industry has already encountered a legislative clampdown that could limit the use of dial-a-porn and party lines, investors believe legitimate caller-paid services have huge growth potential. "This is a hot, faddish business right now," says Chris Elwell, senior editor of the Information Industry Bulletin. "But it's only in its infancy...
...Since rents have been escalating, some places going for $60 per square foot... only high-profit-margin, national chain stores or those that appeal to faddish markets survive, since they are able to pay top dollar," Gifford said." The Ma and Pa stores are being forced out, and that's a shame...
...huge advertising budget, which amounted to an estimated $700 million last year, far more than its next two competitors combined. Burger King stumbled during the past year with its nerdy "Where's Herb?" campaign, while Wendy's has been unable to follow up on the success of its faddish "Where's the Beef?" commercials. But McDonald's made a big impression once again with commercials portraying the chain as a caring institution. "We spend a bundle trying to stimulate good feelings about the company. We don't knock our competitors," says Michael Quinlan, the company's 42-year-old president...
quite the opposite of a faddish cult...
Lauren positions his clothing in a lucrative middle ground of consumer sensibility. He lures customers who think high-fashion styling is too faddish and traditional business garb is not quite sporty enough. His Polo purchasers are typically professionals and other upscalers who feel they have more important things to follow than fashion trends. Lauren loyalists sing of simple virtues: comfy elegance, durability, the avoidance of visual shock. They know they can depend on Lauren for a certain smart sameness, a look at once sporty and restrained. "No one understands his customer as truly as Ralph does," says Donna Karan, another...