Word: faddishness
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Dates: during 1980-1989
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Faculty members on both sides of the political fence are suspicious of the new system. Many long-time Harvard professors fear the new way of computing faculty allotments will result in excessive growth in "faddish" areas, Bossert says. Some junior faculty, on the other hand, say the change is meaningless and assume that Harvard traditions are not so easily eradicated...
...credulousness of voters is perhaps best mirrored in their acceptance of the word `liberal' as an insult to Dukakis. "Conservativism is faddish, and people have begun to say liberalism is bad and it stuck," he says...
...Total revenues are expected to reach $450 million this year, up 50% from 1987. While the industry has already encountered a legislative clampdown that could limit the use of dial-a-porn and party lines, investors believe legitimate caller-paid services have huge growth potential. "This is a hot, faddish business right now," says Chris Elwell, senior editor of the Information Industry Bulletin. "But it's only in its infancy...
...Since rents have been escalating, some places going for $60 per square foot... only high-profit-margin, national chain stores or those that appeal to faddish markets survive, since they are able to pay top dollar," Gifford said." The Ma and Pa stores are being forced out, and that's a shame...
...huge advertising budget, which amounted to an estimated $700 million last year, far more than its next two competitors combined. Burger King stumbled during the past year with its nerdy "Where's Herb?" campaign, while Wendy's has been unable to follow up on the success of its faddish "Where's the Beef?" commercials. But McDonald's made a big impression once again with commercials portraying the chain as a caring institution. "We spend a bundle trying to stimulate good feelings about the company. We don't knock our competitors," says Michael Quinlan, the company's 42-year-old president...