Word: faddishness
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...Opel, the German rocketeer, for an article concerning him) ; Startling Detective Adventures (sued by a North Dakota sheriff for an article which he claimed he did not write), Hollywood and two months ago, Mystic Magazine, an idea conceived in Paris by Mrs. Fawcett. Mystic Magazine capitalizes the current faddish interest in astrology and (to quote Variety) "mitt-reading." Its first issue carried an "exclusive" spirit message from the late Conan Doyle -"scooping the Cosmopolitan by a full month." Captain Billy is frankly worshipful toward his Whiz Bang. Wherever he travels he sends back great sheaves of ribald jokes and also...
...Faddish folly, perhaps, but not to be deplored. Art has prospered by being the slave of Fashion. Much great work had never been painted had not the good ladies of the Renaissance believed it fashionable to see their portraits as saints and virgins frescoed upon their walls, or had not the ladies of a later period sighed to see themselves as muses, graces, nymphs...