Word: faddism
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Dates: during 1960-1969
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There is undoubtedly too much buying for show, status and the sheer pleasure of expensive gadgetry. Perhaps the audio addict spent ridiculous amounts of money on massive monaural hi-fi rigs. But he later switched to stereo and small speakers not out of mere faddism but because they were better. Basically, the American wants what is best, not what will last forever. What upwardly mobile American really wants a car that will last 30 years, as he watches newer models go by, with power steering and brakes, pushbutton windows, et al. Or the refrigerator without automatic defrosting? The stove without...
...Nonsense. One of the paradoxes of this era of affluence is that such civilized dining ceremony is not every body's lot. Prosperity and faddism, suggests the A.M.A.'s Dr. Philip White, go hand in hand. "People are able and willing to seek the easy way out. Today they have the money and leisure time to indulge themselves, and they have been conditioned by the dramatic progress of medicine in the past few decades to believe that almost any pill, capsule or tonic is a miracle drug. People are disease conscious, and their fears about disease set them...