Word: faddist
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Dates: during 1950-1959
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...Founder Julius Garfinckel opened his shop on Washington's F Street in 1905. He stocked it with such things as French handbags, fine furs, lingerie and jewelry, built up such prestige that Garfinckel's soon became the most fashionable store in the capital. A vegetarian and health faddist, he kept his office desk on an open-air terrace except in coldest winter. He built his business to a gross of $3.2 million without ever running display advertisements in a newspaper or magazine...