Word: faded
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Dates: during 1960-1969
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...Possible Fade-Out. Even if the FCC does not entirely get its way, the prospect is for a long and noisy congressional battle, probably resulting in more restrictions on the promotion of cigarettes. The tobacco industry spent $225 million in radio and TV advertising last year-about 10% of network revenues-and the possibility of a forced fade-out makes broadcasters extremely unhappy...
Unfortunately, the notion of legitimacy in world affairs has begun to fade. Primitive diplomacy-or undiplomacy-is increasingly back in style, partly because the world's two great powers are locked in a nuclear stalemate. Neither the United States nor the Soviet Union is free to simply send in a gunboat to sort out an awkwardness. Modern communications link the world so closely together that a raw display of power in Pyongyang, for example, may produce severe reverberations in Moscow almost instantly. In addition, even small nations today have enough firepower of their own to blow an unfriendly gunboat...
However, five minutes of nipples and mouths could easily have been condensed to one, keeping the audience in touch with the context. Instead the audience sits bored-except for Miss York's beautiful and exposed chest--by the tameness of the sex, and tensely awaiting the fade-out to signify.... Suddenly Sister George walks into the room and the thread of the story is picked up with a thunderclap, rather than merely resumed with the more usual "fifty minutes later" effect...
Crises elsewhere may flourish and then fade, but West Berlin persists as the West's perennial and most exposed pressure point. Isolated 110 miles inside hostile East Germany, militarily indefensible and dependent for econom ic survival on easily sundered access routes, it is the place where the cold war began 21 years ago-and where the Communists refuse to let it die. Last week Berlin was once again the center of an incipient crisis. By a sudden decree, the East German regime of Stalinist Walter Ulbricht barred a large number of West German legislators and all military personnel from...
...thought of several endings, decided against the Mary Poppins type or the heroic windup of a John Wayne melodrama." They decided, in fact, on no ending at all, as if Director John Boorman had got weary of all that footage of sea, sand and sunsets and decided arbitrarily to fade...