Word: fadeproof
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...their share of it rapidly. Unlike the cheap and flimsy creations of old, most of the artificial trees are apt to be polyvinyl wonders that resemble the real thing in all but falling needles and forest smell. They are not only flameproof-one big selling point-crush-proof and fadeproof, but can be stored away in a box. And though some sell for as much as $130, most sell for well under $25. Fifty thriving artificial-tree companies have grown up in the U.S. to supply the market (v. only seven a few years ago), and imports are arriving from...
...available to impart every kind of surface finish, from chalky pastels and flat tempera to buttery oil glazes. Plastics can be thickened to print graphics or molded into free-standing sculpture. Moreover, under laboratory tests equivalent to 45 years of direct sunlight, the new paints have proved virtually fadeproof. Indeed, like every other technical innovation in the history of painting, the synthetics may well lead artists to explore, experiment and discover new forms and techniques as enduring as the paints themselves...
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