Word: fadiman
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Dates: during 1960-1969
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...company also got an unexpected puff from Winston's slogan?"Winstons taste good like a cigarette should"?which had been dreamed up in an advertising session with Gray. Questioning the use of "like," Critic Clifton Fadiman assailed the "quiet assassination of the conjunction 'as,' " and Editor Bruce Bliven cried: "I find that I sit in front of my television set shouting at the tiny figures on it: 'No, no, you dope. Like is a preposition...
Critic Clifton Fadiman, the Schweppes-man of belles-lettres, thinks that everyone's mind is dreadfully underdeveloped. He is right, of course. A load of guilt equivalent to the combined weight of Dr. Eliot and his "Five-Foot Shelf" rests upon nearly all college-exposed Americans, by whom too many of the great books are unread or unremembered...
...column. These guest appearances, combined with his own fey wit, earned him a tidy salary-at one time $25,000 a year-and a wide following. The Adams circle grew by millions after he joined radio's renowned Information Please quiz program in 1938, along with Clifton Fadiman, John Kieran and Oscar Levant...