Word: fadiman
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...company also got an unexpected puff from Winston's slogan?"Winstons taste good like a cigarette should"?which had been dreamed up in an advertising session with Gray. Questioning the use of "like," Critic Clifton Fadiman assailed the "quiet assassination of the conjunction 'as,' " and Editor Bruce Bliven cried: "I find that I sit in front of my television set shouting at the tiny figures on it: 'No, no, you dope. Like is a preposition...
Critic Clifton Fadiman, the Schweppes-man of belles-lettres, thinks that everyone's mind is dreadfully underdeveloped. He is right, of course. A load of guilt equivalent to the combined weight of Dr. Eliot and his "Five-Foot Shelf" rests upon nearly all college-exposed Americans, by whom too many of the great books are unread or unremembered...
...Fadiman's attempt to remove this onus by main force is neither so precisely measured as Eliot's invention nor so massive as the Robert Hutchins-Mortimer Adler set of Great Books. Fadimaa. has drawn up a similar list of 100, but 'he provides only an introductory pep talk about each book's contents and author. If he sounds like a real estate agent when he assures his readers that they may take up to 50 years to complete the plan, it probably does not matter...
Some omissions or inclusions may be debated, the author concedes willingly. He leaves out Aristophanes, for instance, because of translation difficulties (although the Eugene O'Neill Jr. translation is delightful), and includes Aldous Huxley while snubbing both Camus and Sartre. No Eastern literature makes Fadiman's All-Academe list because, he confesses, it does not appeal to him. But he includes a volume (No. 100 of the great books) that does appeal to him: An American Anthology, by Clifton Fadiman...
...column. These guest appearances, combined with his own fey wit, earned him a tidy salary-at one time $25,000 a year-and a wide following. The Adams circle grew by millions after he joined radio's renowned Information Please quiz program in 1938, along with Clifton Fadiman, John Kieran and Oscar Levant...