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Word: fading (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...himself soon ventured out to win the heart and mind of Milwaukee. He phoned Allis-Chalmers directors, then took Roscoe G. Haynie, formerly president of Wilson & Co. and now an L-T-V director, around to the Milwaukee Journal as living proof that bought-out bosses do not just fade away. About that earlier trip to town, Jim told reporters that he had seen a film about Wisconsin that "really was enlightening. I really hadn't known too much about this area...

Author: /time Magazine | Title: U.S. Business: Teaching Ling a Thing | 8/25/1967 | See Source »

...high cost of drinks (usually $1.50) at the topless bars. But the chief cause may be simple overexposure. "When you've seen two," said a wag, "you've seen them all." Ray Goman of San Francisco's Gay 60's, who expects the fad to fade out by next summer, notes that his male employees trip over topless dancers every night of the week without batting an eye, but still swivel their heads sharply when a pretty girl walks in-fully clothed...

Author: /time Magazine | Title: Spectacles: Tops & Bottoms | 8/18/1967 | See Source »

Fair Warning. One of the unnatural habits Nicklaus had acquired was a hook; he used to hit all his shots with a slight left-to-right fade. Another was a deliberately long, pendulum-like putting stroke-in place of the short, choppy stroke he had used throughout most of his career. At Baltusrol, Jack decided to do what came naturally, and in practice he fired a fantastic 62-eight strokes under par, two under the competitive course record. Arnold Palmer bravely insisted: "That won't shake anybody up but Jack...

Author: /time Magazine | Title: Golf: One Man's Game | 6/30/1967 | See Source »

...Caesar, in turn, likes the cut of his job, but though he may act like a big deal, deep down he is a little schlemiel who can't even rob a grave without losing the body. Chased by cops and robbers, Caesar is saved at the final fade-out only by dumb luck and a dumber script...

Author: /time Magazine | Title: Cinema: To Bury Caesar | 6/9/1967 | See Source »

...sheet; after a few sighs, his mind wanders away from crises and commitments to the pleasant task of re-creating happy scenes at the ranch or on the lake; he remembers old friends . . . they all flow together in a slowly swirling series of thoughts which fade at the first soft snore...

Author: /time Magazine | Title: Books: From Dawn to Dusk with L.BJ. | 6/9/1967 | See Source »

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