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Word: fads (lookup in dictionary) (lookup stats)
Dates: during 1930-1939
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Usage:

...town house in London, Meraud and her sister, Tanis, entertained with songs & sketches. They and their innumerable cousins of the rich and fecund Guinness family (brewing) were chief among the Bright Young People whom Evelyn Waugh parodied in Vile Bodies. One of their inventions was the Treasure Hunt-a fad which began by perturbing nocturnal London, traveled to the high schools of the Far West, became the Scavenger Hunt and returned to Paris via the cinema (TIME, March...

Author: /time Magazine | Title: Art: Modern Archaist | 4/24/1939 | See Source »

Things have come to a pretty pass! The girls are pretty and college boys are making passes at them. With the virtual disappearance of the goldfish from the university scene, the latest snatch of Americans concerns itself with the time dishonored custom of kissing in public. whether such a fad can be hailed as a sign of the advent of free love, or whether it is significant of the moral decay of our younger generation is indeed a question of the utmost import. At any rate, as one noted educator put it recently, "... it's certainly more fun than goldfish...

Author: NO WRITER ATTRIBUTED | Title: WHAT NEXT, YOUTH? | 4/14/1939 | See Source »

Harvard Freshman Lothrop Withington Jr., son of a onetime (1910) Harvard football captain, started the fad sweeping U. S. campuses, as raccoon coats did some 10 years ago, as the Veterans of Future Wars did in 1936. In Withington's room in Holworthy Hall one night last month conversation turned on his aquarium. Freshman Withington boasted that he had once eaten a goldfish. A classmate remarked it would be worth $10 to see the feat repeated. Thereupon young Withington seized one of his pets by the tail, popped it into his mouth, chewed well, won his reward...

Author: /time Magazine | Title: Education: Goldfish Derby | 4/10/1939 | See Source »

...necessarily reflected in the college curriculum. More important, however, is the fact that a large number of floaters, men with no particular interests, decide to follow the crowd and concentrate in whatever department seems most popular at the time. That the current popularity of Economics is largely a fad has been the contention of President Conant for several years, and in view of the history of concentration he is probably right...

Author: NO WRITER ATTRIBUTED | Title: STAMPEDE | 3/29/1939 | See Source »

...about the contemporary South. He was educated at Vanderbilt, Yale, Oxford, the University of California. Since 1934 he has been an English professor at Louisiana State University. Coolest-headed of Southern agrarian writers, Author Warren declares "the danger of regionalism lies in the 'ism.' Meaningless as a fad, it is not a cureall, and gives the writer no substitute for talent or intelligence...

Author: /time Magazine | Title: Books: Tobacco War | 3/27/1939 | See Source »

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