Word: fads
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Dates: during 1930-1939
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...strong condemnation of professors who constantly "play to the galleries" to achieve popularity, Carle C. Zimmerman, associate professor of sociology, launched an attack on the "fad" courses which are taught and promoted by spectator-conscious teachers...
Many people, however, will dispute the fact that the Disney Studios are producing the art of a whole nation, they will say that it is a mere passing fad, accelerated by the Metropolitan Museum's acceptance of a few pictures and by a college professor's study of Disney work. But when they say this they are not looking at the facts, for the American public as a whole has long been conscious and long interested in animated movies, and there is no indication of cessation in this interest. It is almost safe to predict that the American public will...
...will give its second dance of the year on Friday night. Again, Don Gahan's music will be featured. The Union Committee, in conjunction with the dance, is conducting a poll among the members of the class to determine their favorite swing band. Thus far, Artie Shaw, the newest fad in popular music, is leading in votes. The musical arrangements of the winning orchestra will be played for one half hour during the evening...
When Hollywood develops a habit, nor life, nor death, nor things present, nor things to come . . . nor any other creature shall be able to separate it from the love of making that one sort of picture. The latest fad is drama filmed in the throbbing heart of India, replete with blood-thirsty native revolutionaries and Oxford accented imperialists. "Gunga Din," which begins its regular run at Keith's today, is the most recent piece de resistance...
...national frenzy to grab neighbors' territory was started by Adolf Hitler's Sudeten grab. The rest of Central Europe thereupon went grab crazy, Hungary getting 4,800 sq. mi. of Czechoslovakia, Poland getting 400. Like the 1937 U. S. sit-down fad, the grab craze has now infected people who have less & less excuse to be infected...