Word: fads
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Dates: during 1940-1949
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...fad appeared in Georgia-grasshopper-eating.* Across the state, college students and other daredevils gulped them down alive for $1.50 to $20 a hopper. Said one girl: "It tickled slightly when it went down and was sort of scratchy." Said a male eater: "Something like live grass...
...fad spread to the U.S. in the '20s. The most artlessly forthright paste-up in last week's show was made by Arthur Dove in 1925. Entitled Grandmother, it consisted of a needlepoint embroidery, a few shingles, a page from the Bible, a pressed flower and fern. But, except among commercial artists (who have found it useful), the trick never caught on in the U.S. as it did in Europe...
...choice of settings and subjects (Moana, in the South Seas; Man of Aran, on a remote island off the coast of Ireland; Elephant Boy, in India), he was sometimes attacked as a romanticist. The "realists" who belabored him later discovered that much of their own "realism" was merely a fad; Flaherty's pictures have not faded nearly so fast...
...costume jewelry. An impressive seller in its own right is the "Carmen doll" ($6.98); through 30,000 retailers, it piled up $1,000,000 in orders within its first 20 days on the market. "Carmen castanets" to be used as a "wolf-call" will be pushed as a national fad among teenagers...
Plowless Folly. Nor does Dr. Kellogg think much of "plowless farming," a fad promoted by Edward Faulkner's Plowman's Folly. Sometimes, Kellogg says, it is a good idea to avoid plowing, so as to leave a layer of litter on the surface, but the plowless method works only in special cases. "Some farmers and gardeners," says he, "in the eastern part of the U.S.-especially city gardeners-took the doctrine literally and planted corn in fields of Bermuda grass-corn that got a few inches high, turned yellow, and finally perished...