Word: fads
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Dates: during 1940-1949
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Eversharp brought out new models, improved the Biro system, and lost money replacing the insides of its pens free of charge. Furthermore, it spent heavily on plants to meet the demand that ballooned during the ball-point fad. It fell hard when the balloon burst...
...journalists (even the women at the well) select facts. The myth, or fad, of "objectivity" tends to conceal the selection, to kid the reader into a belief that he is being informed by an agency above human frailty or human interest...
...unison, largely and solemnly agreed on the exact date for the interment of inflation. The recession, they said, would come in the spring. As Barron's financial weekly put it: "The 1947 depression, recession, or shakeout, whichever one calls it, has advanced from a fear to a fad. Not to believe in its imminence stamps one an ignoramus...
...current fad is for all players to chase after the puck, rather than for two defensemen to hang back behind their own blue line when the action is at the other end of the ice. This form of mass attack was formerly used only when a team was behind, or the enemy was shorthanded; now it is the accepted style of play. The trick is now to carry the puck up to midice, then bat it down in the general vicinity of the enemy goal, with everyone but the goalie scrambling after it. More goals are made: scores now read...
Robert Montgomery used his eyes for a camera in "Lady in the Lake," and started a new screen fad. In his latest work, he shifts emphasis to his mouth. The chance of a new craze developing is doubtful; but there are enough close-ups of gum-chewing, envelope-licking and other oral shennanigans to fascinate any dentist. The average fan may not be as overwhelmed, but by close observation he may discover whether Montgomery has his tongue in his cheek. The quality of his performance makes it seem likely...